2013 Merry Texas Honeymoon Ramble

Sunday, July 1, 2012

Welcome to Burgerville.

A few years ago, our friend Kris extended an invitation to a presentation on sustainability and food in chain restaurants at Johnson & Wales University. One of the companies highlighted caught our attention: Burgerville.

On the surface, it's just a fast food restaurant: burgers, fries, shakes.   But scratch just a little bit deeper and there's something else going on.

You can see on their website that they encourage you to learn about their food sources.   They also take advantage of seasonality to ensure they always have a call to action...a hook to get you in..."Last Chance...Fresh Oregon Raspberries from Liepold Farms."

Same information is featured throughout the store.  It was really an amazing contrast to see the gimmicky fast food atmosphere and the farm and seasonal influence sprinkled in.

We were two days short of Walla Walla onion rings (DRAT!), but we made the strawberry season, so we got strawberry shake, strawberry lemonade, and a bacon cheeseburger.

It was actually quite good...especially for a fast food chain!

No comments:

Post a Comment

Maps